FOR IMMEDIATE RELEASE
RACE REGISTRATION ONLINE NOW:
OLUKAI’S 4th ANNUAL HO’OLAULE’A RACE & CELEBRATION
Paddlers, Families and Enthusiasts Welcomed to Kanaha Beach Park, Maui
MAY 12 – 13, 2012
(APRIL 6, 2012 – ORANGE COUNTY, Calif.) — Race Registration is now open for the OluKai Ho’olaule’a, a celebration of the ocean and surrounding cultures. The event will be held at the Lae ‘Ula O Kai Canoe Club at Kanaha Beach Park, Maui, May 12-13, 2012. For the schedule of events, click here: http://www.olukai.com/Hoolaulea/schedule.
Elite watermen,waterwomen and paddling enthusiasts of all ages will have the opportunity to race the legendary Maliko downwind run on Maui’s North Shore, an eight-mile stretch from Maliko Gulch to Kanaha Beach Park.
A $15,000 prizepurse will be shared equally between the elite men’s and women’s divisions of the SUP and OC1 races, while recreational paddlers will compete in age groups for trophies and prizes. The SUP race will start at 12:00PM on Saturday, May 12. The OC1 race will start at 12:00PM on Sunday, May 13.
Space is limited, register online by May 4TH to receive a Premium Race Package including luau dinner, race jersey, and, a pair of OluKai sandals. Online registration closes May 10TH.
Not a serious paddler? Ocean enthusiasts of all skill levels are invited to register for the ‘Ohana Fun Paddle. This 3-mile, non-competitive, non-timed paddle starts at 9:00AM on Saturday, May 12, and runs downwind from Paia Youth and Cultural Center to Kanaha Beach Park. All human-powered ocean craft are allowed, a portion of the proceeds go to the OluKai ‘Ohana Giveback Program benefiting Maui Cultural Lands and Hawaii’s Junior Lifeguard Program.
OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet.
In every facet of our business, we are committed to respecting the people and the environments we touch. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, we established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions.
We are committed to being an environmentally responsible company as well aspledging to actively support and work for a clean environment and a better quality of life. Visit us at http://www.olukai.com.
Event Details Contact:
Matthew Murasko | Hawaiian Islands Ambassador | 808.214.4349 cell | firstname.lastname@example.org
Bailey Cronin | Marketing Coordinator | 949.334.0575 | email@example.com